Print on demand is a fulfilment method for printing products on a per-order basis so print on demand products are only produced once they have been purchased by the end customer.

This means that you don’t pay for the product until after you’ve sold it, eliminating the need for you to hold any inventory or stocks. 

Instead, you hold a ‘virtual’ inventory on your ecommerce website and the blank products are all held and supplied by your manufacturing partners.

When a customer purchases a product from your site, the order is sent directly to a fulfilment partner who manages the entire supply chain from fulfilment to white-label delivery.